Sign companies use renderings to help sell the concept of designs for new projects to perspective clients. These renderings were once hand drawn and colored on illustration board by skilled artists and drafts people, now most renderings are digitally drafted on computers. Often several concepts will be created in order for the client to choose the one that best fits their taste and style. The rendering above of the Lady Luck, by Jack Dubois of AD – ART, is an example of a concept that was approved by clients and given the green light to produce. After the concept art is approved it is then passed onto engineers who draft technical blueprints with exacting measurements and specs to bring the design to life.
The signage drawn by Jack Dubois once hung on the hotel tower of the Lady Luck Casino, now it is housed in the North Gallery of The Neon Museum.
Coupon books like this one from the Lady Luck would have been given to guests staying at hotels or motels to encourage them to gamble at Downtown or Strip properties. These enticing coupons would have been traded in to obtain nickels to use on the 5 cent slot machines. Some properties made special tokens, while others would give out standard nickels. The promise of a “free drink” was often used to get visitors in the door and keep them there long after they had spent their nickels on the slot machines.
1978 Concept Rendering by Jack Dubois. Photo courtesy of The Neon Museum Charles Barnard Collection
The signage drawn by Jack Dubois once hung on the hotel tower of the Lady Luck Casino, now it is housed in the North Gallery of The Neon Museum.
Lady Luck Coupon Courtesy of the Neon Museum Sign Related Ephemera Collection