The Frontier Hotel & Casino
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Las Vegas is more than just lights—it’s a legacy written in neon!
Thanks to people like you, Las Vegas’ neon legacy can endure.
These iconic signs, which once lit up our streets and hearts, are more than just lights—they’re part of our shared story. You have the power to keep their glow alive.
With your support, we can restore these beloved pieces of history, so they continue to inspire and captivate future generations
Every donation helps protect these neon beacons, ensuring the vibrant stories of Las Vegas are never lost.
Join us in preserving this incredible heritage—together, we can keep the lights shining.
CONTRIBUTE TO THIS SIGN’S RESTORATION
Designed by Brian ‘Buzz’ Leming, Fabricated by Sign Systems Inc. (SSI) c.1983
Anodized aluminum, sheet metal, neon
Gift of El Ad IDB Las Vegas LLC, The Neon Museum, 0062.003
Opening in 1942 as the Last Frontier, this was the second hotel/casino on the Las Vegas Strip, following the El Rancho Vegas, which opened the year before. The property underwent numerous name changes over the course of its 65 years in business: Last Frontier (1942), New Frontier (1956), the Frontier (1967), and once again the New Frontier (1998). The “longhorn” Frontier signage in the Boneyard is estimated to be from the 1980s.
Elvis Presley had his Las Vegas performance debut at the New Frontier in 1956. Originally booked for a two-week engagement opening for comedian Shecky Green. Presley found little success as his teenage fan-base was not permitted entry to see him perform. His performance, mostly in front of an unimpressed middle-aged audience, lasted about 12 minutes. Elvis, not thrilled by his lackluster reception, did not return to Las Vegas stages until 1969, for his legendary engagement at the International Hotel (now the Westgate Las Vegas) which ran for over 600 sold-out shows.
The Frontier was also the site of the longest labor strike in U.S. history. Started in September 1991 over cuts in benefits and compensation. The strike ended in February 1998, in favor of Culinary Workers Local #226. Overall, it lasted a total of six years, four months, and ten days.
Help us preserve the cultural essence of Las Vegas with your generous gift.
We need $45,000 to re-light this sign.
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We are grateful for every donation that helps bring these iconic signs back to life. Contributions of $5,000 or more will be honored with a personalized donor recognition package. All donations will be recorded in our documented archives. Once this sign is restored, it will be proudly returned to the Neon Boneyard, where we will host a re-lighting event to celebrate its restoration. We truly appreciate your support and thank you for helping us preserve the stories of Las Vegas.