The Black Jack Motel was located at 2909 Fremont Street, across from where the Showboat Hotel & Casino once stood. The property was a budget-oriented motel featuring amenities like a swimming pool and in-room coffee facilities. It was part of a crop of motels located in the east Fremont Street area, many of which featured signage embodying many of the aesthetics popularly associated with Las Vegas. After the property closed in 2006, the Ida Black family trust generously donated this sign to The Neon Museum; the property was demolished later that year.
This signage, measuring more than 22-feet tall and 9-feet wide, is composed of a metal cabinet painted red accompanied by white letters reading, “Black Jack Motel.” The design starts narrow at the base and widens at the top to form a curved triangle shape. It features two playing cards at the top of the sign and has a blue oval base with “No Vacancy” outlined in skeletal neon.
This sign is part of the legacy of the properties that, in their heyday, provided convenient roadside accommodation to visitors traveling by car. These lodgings helped create the legend of the American “open road” and greatly contributed to Las Vegas’ architectural landscape.
Restoring this sign would allow The Neon Museum to expand the information we offer regarding the history and design of motels from the 1950s and 1960s, while also broadening our focus to an area of the city that is not widely represented in the Neon Boneyard.