Sassy Sally’s Casino

Please position yourself near the Sassy Sally’s Casino signage, located to the right of the Plaza Hotel & Casino signage.

Sassy Sally’s Casino was open in downtown Las Vegas from 1980 to 1999. The property’s signage was designed by Charles Barnard, who drew inspiration from the Gay 90s style of late 1800s era saloons. These designs, similar to the Sassy Sally’s signage, typically combine bold lettering with a distinct “daytime neon” color palette of yellow and red. According to the field of color psychology, yellow represents happiness and red represents energy.

The sign design process is programmed to provide lasting solutions for a property through its signage, from the earliest stages of planning and design, to engineering, manufacturing, and installation. The evaluation of a client’s needs, the sign’s location, and an adherence to local codes and regulations are among the many key aspects taken into consideration during the sign design process. Once a sign’s design is determined, cohesive guidelines are established to define typology, color, material, etc. These guidelines all embody the principles of design, including contrast, proportion, and balance.

On any type of sign, from marquees to pylons, the engineering and manufacturing process both depend on the selection of the right materials and techniques. The letters on the Sassy Sally’s signage, for example, consist of neon tubing encased in a metal structure. This technique is known as “channeling.” In contrast, signs might prefer a “skeletal” approach, in which the neon tubing itself outlines a design pained on the backing surface of the sign.